The Power of Email Marketing For Creative Entrepreneurs with Dawn Richardson

Email marketing holds transformative power for creative entrepreneurs, offering a unique avenue to deepen relationships with potential clients beyond the surface-level interactions typical of social media. By leveraging the intimate nature of the inbox, creatives and photographers can cultivate a sense of community and loyalty among their readership. Regular, well-crafted emails allow them to share exclusive content, behind-the-scenes insights, and personalized stories and recommendations, fostering a sense of connection and trust. Email marketing is the key to transforming your business from mere handshakes and fleeting online connections into deep, ingrained relationships. Consistent mail marketing enables you as a creator to not only retain your audience but also turn casual followers into passionate advocates and long-term clients.

In this episode, we discuss the power of email marketing amid the unpredictable landscape of social media with a special guest, Dawn Richardson. Dawn is the product education manager for Flodesk, and a former software engineer turned into a wedding photographer. Dawn spent 8 years in the wedding photography industry photographing weddings in the Texas Hill Country.  During this time, she noticed many photographers were intimidated by technology, which inspired her to launch Tech Savvy Creatives in 2020. Her mission is to provide a safe and friendly online space where creatives can learn to embrace technology, have fun, and transform their businesses. Through her work, Dawn empowers creatives and photographers to utilize tech tools effectively, deepening client relationships and achieving greater business success.

What You Will Learn:

• [00:01] Intro and what’s in for you in this episode
• [2:06] Dawn’s background and how she got into Flodesk
• [4:27] Why Flodesk is an excellent platform for your email marketing 
• [7:07] How to write emails that can deepen your relationship with clients 
• [14:49] The power of workflow and how to  segment your emails 
• [18:56] Why a separate platform for email marketing system is critical 
• [22:34] Dawn's advice on how to start building your email list
• [26:12] Why it’s more important now than ever to start building your email list 
• [27:52] How to reach out and connect with Dawn
• [28:06] Wrap up and end of the show

Standout Quotes:

• “None of us started our businesses to be exhausted, overwhelmed, or overworked; we started it to have freedom and the flexibility we dreamed of, and a lot of times technology can help you achieve that.”- Dawn [3:04]
• “Social media is the handshake, while email marketing is the deepening of that relationship; we connect with people online, but we get to deepen that relationship through email marketing.” - Dawn [4:56]
• “You are the expert and they are there to learn from you; so take advantage of that corner of the internet and inbox that you have to teach them something that is really valuable.”- Dawn [9:27]
• “Always try to offer something in exchange for the emails, whether that is a monthly newsletter, discount on a service, or freebie; they can help you start building your email list.”- Dawn [23:34]

Stay Connected 

Dawn Richardson

Website: https://techsavvycreative.com/

Instagram: https://www.instagram.com/techsavvycreative/

Rhea Whitney

 Learn more about me here: https://rheawhitney.com/

Follow me on Instagram at: https://www.instagram.com/RheaWhitney/

Connect with me on Facebook: https://www.facebook.com/RheaWhitneyPhotography